Simple pricing. No surprises.

Start with a 14-day free trial. Full access, no credit card. After that, upgrade when you're ready.

Free

Keep a pulse on your business.

0 tokens

0 tokens

$0

$0

/mo

Free

Keep a pulse on your business.

0 tokens

0 tokens

$0

$0

/mo

BEST CHOICE

Build

For founders actively testing and iterating.

100 tokens

100 tokens

$0

$0

/mo

BEST CHOICE

Build

For founders actively testing and iterating.

100 tokens

100 tokens

$0

$0

/mo

Run

For founders moving fast.

100 tokens

100 tokens

$0

$0

/mo

Run

For founders moving fast.

100 tokens

100 tokens

$0

$0

/mo

Smarter decisions start with clear answers.

What's a token?

Tokens are how we measure the work Hatch does for you. Things like running tests, analyzing your data, and building recommendations use tokens. You can track token usage in your dashboard.

Do I need a credit card to start?

No. The 14-day trial is free with full access. We only ask for payment when you choose a paid plan.

What happens after my 14-day trial?

You keep your account with 100 tokens a month. Everything you've built stays. Upgrade when you're ready.

What happens if I run out of tokens?

Grab an add-on pack or wait until next month. Nothing breaks, nothing gets deleted.

Do unused tokens roll over?

No. Tokens reset each month.

Can I switch plans?

Upgrade or downgrade anytime.

Can I cancel anytime?

Yes. No long-term commitments, no cancellation fees.

What happens to my data if I cancel?

It stays yours. You can export it anytime. If you delete your account, we delete everything.

What if I need changes after a project ends?

We offer ongoing support, either through our monthly plan or as-needed add-ons. You won’t be left hanging.